Published by Fusion Animation on: 27 Aug 2024
1. Scientific AND Creative Expertise
Not only do the team you’d be working with need to understand the science, they also need to simplify complex information in an accurate and compelling way. This is the perfect combination of skills that will bring your science to life. This is also the reason why AI currently struggles to deliver on the accuracy needed for scientific or medical topics at the forefront of science.
Tip: look at the biographies of the team who would be working on your project. Do they have both scientific/medical training as well as formal creative or animation qualifications?
2. The Goldilocks test
What size is the animation studio and so how important will your business be to them? Are they very large and your project is one of hundreds passing through. Or is your project going to overwhelm a very small team with potential for delayed delivery? Ideally, the animation agency would be just the right size where your business is worked on by senior team members and a studio large enough to deliver a breadth of animation styles.
Tip: How many people would be working on your project? Between 5 and 8 is usually enough to bring breadth of expertise, not overcomplicate the feedback processes, and work closely together to deliver. Could the team scale up if needed to deliver to tight timelines?
3. Check out the back catalogue
Does the studio demonstrate a breadth of experience across different therapeutic areas? Can you see examples of different styles; from branded to high science to minimalist? After you’ve visited the site can you remember some of their work examples? The best studios create memorable experiences, and have the versatility to meet the style you need.
Tip: Visual and technical quality. Assess the clarity, detail, and realism of the animations. High-definition visuals, smooth transitions, and accurate representations that will resonate with audiences from HCPs to patients to investors to internal colleagues.
Bonus – would you enjoy working with them?
Each project has its unique requirements. Is the supplier flexible and capable of customising animations to meet your specific needs? Are they responsive, transparent and listening to your goals for the project?
It won’t be a surprise to read that we believe we tick all of these boxes and more. Why not get in touch to see if we are the right partner to work on your project.
