Published by Fiona Day on: 01 Nov 2023
THE CLIENT: BitBio is a biotechnology company that use their proprietary technology to reprogram stem cells into any cell type at scale.
THE BRIEF: They wanted a look that combined their technology and science positioning. One that mirrored a technology product launch.
THE OUTCOME: We went through a few rounds of creative development, to reflect the overlapping worlds of engineering, coding and biology.
We focused on a minimalist animation style to explain the incredibly complex process of cell reprogramming suitable for audiences from investor presentations to TED talks and Congresses.