FAQs

What is different about Fusion and why is that important for me?

Why Fusion?

• We pride ourselves on our creative excellence. We are the world’s only EMMY and BAFTA winning medical animation team.
• We combine experience and flexibility. Fusion was founded over 10 years ago. However, we combine our expertise with an agile production process that adapts to your brief.
• Innovation - we constantly look to test and, where appropriate, incorporate the latest feature film technology into our process.
• You get to work directly with the senior team who are creating your content.
• We work exclusively on animation within the healthcare and pharmaceutical industry. We are medical animation specialists

How do people use your animations?

Our clients come to us for a variety of reasons:

• Mode of Action
• Mechanism of Disease
• Disease Awareness
• Speaker Decks
• Data Visualisation
• Clinical Trial Recruitment
• Investor Videos
• Congress Booths
• Disease Lifecycle
• Innovative Delivery Systems
• Scientific Stills

How could animation work for you?

How does Fusion ensure scientific and medical accuracy

Each project team combines people with creative and scientific training to ensure the most accurate and creative output. We tailor the team members to your brief and therapeutic area.

Collectively, our team has 40+ years’ experience working on scientific and medical animations.

In addition, each project goes through a top-line compliance consultation to ensure there are no last-minute hurdles.

What are the different types of animation you can create?

We create animations using different visual styles. Each style has different benefits:

• CGI 3D (computer generated imagery) creates a truly immersive experience. Particularly useful to demonstrate a mechanism of disease inside the body, a mode of action or a device demonstration.
• 2D Highly effective in explaining broad concepts, our team finds 2D particularly useful for bringing data or information flow to life with immediacy and clarity.
• Virtual reality Especially useful to fully capture your viewer’s attention and surround them in your world. VR can be interactive (with hand-held or look-at controllers)  or a passive viewer experience.
• Interactive This kind of animation really engages people, drawing them in with personalised content that adds relevance for your viewers.

Each style has different strengths and benefits. We are happy to suggest which animation type would best suit your brief. 

How long is a medical animation?

The animation length is controlled by the communication goal and the complexity of information. For example, a video to depict a complex, unique mode of action is likely to be ~3-4 minutes long. However, a medical device demo might be 45 seconds long. On average we recommend no longer than 3 to 4 minutes and are happy to offer advice for length based on your brief.

We suggest that longer videos be divided into chapters so that they can be viewed in manageable sections. As a rule of thumb, the animation length is controlled by the script length. On average, a 1-minute script will have ~120-150 words.

As part of our creative briefing process, we will advise on animation length and review that again at script stage.

How long does it take to create a typical medical animation? What is the process?

Our typical production process takes 11 weeks:

• 2 weeks script development
• 1 week script amends
• 3 weeks storyboard development
• 1 week storyboard amends
• 3 weeks rough cut
• 1 week fine cut

This timing doesn’t include feedback or medical-legal review. We suggest allowing up to 16 weeks’ total project time including review.

We do of course adapt our timings to meet key review or event deadlines.

Can timelines for projects be expedited?

Yes, we can indeed adjust the timings to meet tight deadlines. Depending on the desired delivery times this may involve a rush fee. We work with you from the outset to understand the internal review steps necessary and build a bespoke timing plan for each project.

Can I provide my own narration script?

Yes, we regularly work with agency partners or clients who supply their own script.  

• Charge per shot to deliver the exact script.
• We edit the script and charge our usual per minute animation rate.

How much will an animation cost?

The cost will depend on the:

• animation length,
• style (2D or CGI) and
• resolution (HD or 4K).

In general, we charge per minute of animation with the cost linked to the factors above.

Our costs cover the process from start to finish so there are no hidden extras.

What is included in the animation project scope?

Our costs cover the process from start to finish – script writing to supply of final animation files. We include an allowance for two rounds of amends at each stage of production: script, storyboard and animation. If it comes to it, we give plenty of warning that the allowance is about to be reached and would always share a cost estimate for any additional changes for approval before going ahead.

Any other burning questions? Get in touch below.