FAQs

A bit about us and our work

Why Fusion?

• We pride ourselves on our creative excellence.
• We combine experience and flexibility. Fusion was founded over 10 years ago. However, we combine our expertise with an agile production process that adapts to your brief.
• Innovation - we constantly look to test and, where appropriate, incorporate the latest feature film technology into our process.
• You get to work directly with the senior team who are creating your content.
• We work exclusively on animation within the healthcare and pharmaceutical industry. We are medical animation specialists.

How do people use your animations?

Our clients come to us for a variety of reasons:

• Mode of Action
• Mechanism of Disease
• Disease Awareness
• Speaker Decks
• Data Visualisation
• Clinical Trial Recruitment
• Investor Videos
• Congress Booths
• Disease Lifecycle
• Innovative Delivery Systems
• Scientific Stills

How could animation work for you?

How does Fusion ensure scientific and medical accuracy?

Each project team combines people with creative and scientific training to ensure the most accurate and creative output. We tailor the team members to your brief and therapeutic area. Collectively, our team has 40+ years experience working on scientific and medical animations.

In addition, each project goes through a top-line compliance consultation to ensure there are no last-minute hurdles.

What are the different types of animation you can create?

We create animations using different visual styles. Each style has different benefits:

3D Medical Animations

Creates a truly immersive experience. Particularly useful to demonstrate a mechanism of disease inside the body, a mode of action or a device demonstration.

2D Medical Animations

Highly effective in explaining broad concepts, our team finds 2D particularly useful for bringing data or information flow to life with immediacy and clarity.

Virtual Reality

Especially useful to fully capture your viewer’s attention and surround them in your world. VR can be interactive (with hand-held or look-at controllers)  or a passive viewer experience.

Interactive

This kind of animation really engages people, drawing them in with personalised content that adds relevance for your viewers.

Each style has different strengths and benefits. We are happy to suggest which animation type would best suit your brief.

Got some questions about medical animation?

How long is a medical animation?

The animation length is controlled by the communication goal and the complexity of information. For example, a video to depict a complex, unique mode of action is likely to be ~3-4 minutes long. However, a medical device demo might be 45 seconds long. On average we recommend no longer than 3 to 4 minutes and are happy to offer advice for length based on your brief.

If a video must be longer, we suggest it be divided into chapters so that they can be viewed in manageable sections and used flexibly. As a rule of thumb, the animation length is controlled by the script length. On average, a 1-minute script will have ~120-150 words. As part of our creative briefing process, we will advise on animation length and review that again at script stage.

How long does it take to create a typical medical animation? What is the process?

Our typical production process takes 8-11 weeks, depending on who develops the script:

Script

• Onboarding - 1 Week
• Script Development - 1 Week
• Script Revisions - 1 Week

Storyboard

• Drawn Storyboard - 1 Week
• CGI Storyboard - 2 Weeks
• CGI Storyboard Revisions - 1 Week

Animation

• Rough Cut - 3 Weeks
• Fine Cut - 1 Week

This timing doesn’t include feedback or medical-legal review. We suggest allowing up to 16 weeks total project time including review.

We do of course adapt our timings to meet key review or event deadlines.

Can timelines for projects be expedited?

Yes, we can indeed adjust the timings to meet tight deadlines. Depending on the desired delivery times this may involve a rush fee. We work with you from the outset to understand the internal review steps necessary and build a bespoke timing plan for each project.

Can I provide my own narration script?

Yes, we regularly work with agency partners or clients who supply their own script. We charge our usual per-minute animation rate.

How much will an animation cost?

The cost will depend on a few different parameters:

• Length - For animations, we charge a per-minute rate.
• Style - 3D animations are more resource intensive, and therefore have a higher rate than 2D animations.
• Resolution - The higher the animation resolution (HD, 2K, 4K, etc.), the more expensive it is to produce.

In general, we charge per-minute of animation with the cost linked to the factors above.

What is included in the animation project scope?

Our costs cover the process from start to finish – script writing to supply of final animation files. We include an allowance for two rounds of amends at each stage of production: script, storyboard and animation. If it comes to it, we give plenty of warning that the allowance is about to be reached and would always share a cost estimate for any additional changes for approval before going ahead.

Any other burning questions? Please don't hesitate to get in touch.