The Tumour Microenvironment

Visualising an innovative dual-action cancer mechanism.

Small Cell Lung Cancer (SCLC) Treatment

The Brief

Explain how the drug interrupts transcription.
Show the impact on the tumour microenvironment.
Differentiate from other mechanisms of action.

The Result

Delivered cornerstone asset for global medical education.
Oncologists instantly grasped the dual mechanism action.
Drove deep clinical engagement with upcoming trial data.

Lurbinecedin Mechanims of Action
Fusion delivered a 3D medical animation navigating an SCLC nucleus to detail precise genomic interactions and microenvironment modulation.
The narrative utilized precise geometric forms and bold color coding to clearly clarify invisible, highly complex genomic pathways.
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Clarifying Molecular Breakthroughs
By transforming a dense concept into an actionable visual tool, global medical teams easily bridged clinical data and daily practice.
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“We were really happy with the work and our collaboration with you. You really have a good team - all your different skills enabled the different projects to swiftly move forward with high satisfaction on our side. Thanks again!”

International Project Manager, OM Pharma

“The video is very high quality and we are very impressed... we are really happy with the animation, great work!”

Global Brand Manager, Unilever

“Thanks, it all looks great! Thanks to everyone on the team for your hard work.”

Senior Publishing Manager, Springer Nature

“The video looks really great!!! We really love it. We shared the video internally and there were many great comments. Thank you so much.”

Specialist, CDO Business Team, Samsung Biologics

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