Shifting perceptions of Alopecia Areata

Visualising autoimmune pathways to shift clinical perceptions from cosmetic to medical.

Alopecia Areata (AA) Mechanism of Disease

The Brief

Reminder of the autoimmune component of AA.
Illustrate complex underlying hair follicle pathophysiology.
Educate global dermatologists on cellular pathways.

Uncovering autoimmune reality
Fusion delivered a 3D medical animation mapping a highly technical yet visually fluid journey into the human hair follicle battleground.
The animation clearly visualised positive cytokine feedback loops and intracellular signalling, turning abstract biochemical data into a memorable story.
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Redefining Autoimmune Pathology
Debuting at the AAD congress, this flagship educational asset successfully smashed cosmetic myths by proving deep-rooted cellular destruction.
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“We were really happy with the work and our collaboration with you. You really have a good team - all your different skills enabled the different projects to swiftly move forward with high satisfaction on our side. Thanks again!”

International Project Manager, OM Pharma

“The video is very high quality and we are very impressed... we are really happy with the animation, great work!”

Global Brand Manager, Unilever

“Thanks, it all looks great! Thanks to everyone on the team for your hard work.”

Senior Publishing Manager, Springer Nature

“The video looks really great!!! We really love it. We shared the video internally and there were many great comments. Thank you so much.”

Specialist, CDO Business Team, Samsung Biologics

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