Learn how Fusion brought a 12-metre wall to life with immersive science at ESH 2026.
An experience too big to ignore.
The Brief
- Visualise complex hypertension pathophysiology.
- Create a centrepiece to draw and hold attention.
- Support a multi-modal learning room.
The Results
- 1,743 visitors engaged with the wall over two days.
- 2,581 total educational interactions across the full room.
- Shortlisted as a finalist for the PMi Awards.
Final Product
A 12-metre animated hypertension wall
A continuous, walk-along visual journey through hypertension pathophysiology, designed to be explored with self-guided audio narration.
In collaboration with Nexus Healthcare Education we created an immersive video experience on our biggest screen yet!
The huge 12 meter by 3.5 meter LED wall told the story of hypertension pathophysiology and the aldosterone continuum in 5 interconnected acts as part of an independent medical education programme. The wall formed the centerpiece of a Patient Journey Learning room at ESH 2026 in beautiful Gdansk.
The size of the video wall was intended to catch attention of delegates outside the room and pique their curiosity. Once inside the Patient Journey Learning Room, conference goers were given an iphone pre-loaded with the audio guide so they could walk at their own pace along the wall. Our inspiration was a recent trip to visit the Bayeux Tapestry. A very analog inspiration for a digital experience.
Visitors also had an opportunity to access bespoke, AI powered learning created by Nexus HE. There were also expert-led seminars throughout the conference and printed materials to cater for different learning styles.
Over two congress days, 1,743 people visited the immersive digital wall experience.
Details
Science made unmissable.
“The learning room was an incredible success, with more than 1,700 delegates visiting and engaging with the experience over the course of the congress. The feedback on the animation was exceptional, and it was consistently highlighted as one of the most impactful elements of the entire experience.
The AstraZeneca team were genuinely delighted with the outcome and described it as the best educational activity they have ever organised. They were particularly impressed by the quality of the storytelling, the visual experience, and the way the scientific messages were brought to life through the animation.
It has been an absolute pleasure working with all of you. From the very beginning, your enthusiasm, creativity, flexibility, and commitment to excellence have made this a genuinely enjoyable collaboration."
- Emily Harrison, Managing Director, Nexus HE
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