Medical Animation for Biotech

1 day

Before any creative work begins, we take time to understand the full picture. This means reviewing the business context, identifying any scientific gaps the animation needs to address, and exploring the audience's existing relationship with the category - including any assumptions or misconceptions we may need to challenge. We also agree on a clear goal and desired outcome: what do you want people to think, feel, or do after watching?

You'll give us your business context, target audience and key success metrics.

2-3 weeks

Now we understand the context, we can develop the animation's structure and key messages. From there, our medical scriptwriters develop a fully referenced outline and narrative script, with descriptions of each key frame. The script document maps the story and identifies any claims that will need to be defended during MLR review.

You'll provide background references such as papers, presentations, existing booth materials and references. You'll also review and approve the script before we move forward.

3-4 weeks

Once we have the approved script, first we create a drawn storyboard and then move to fully rendered key frames alongside their scene descriptions. Every frame is annotated with a scientific reference, making the storyboard ready for the next round of MLR review. We can also optimise assets at this stage to ensure they work across everything from large congress screens to mobile devices.

You'll provide two rounds of feedback, and MLR sign-off before animation development begins.

4-5 weeks

Based on the approved storyboard, we develop the full animation - including 3D asset creation, texturing, lighting, rendering, compositing, and editing. We deliver a rough cut first, then a fine cut incorporating your feedback, before professionally recording the voice-over and producing the final version. Animations are built in chapters, giving you a complete toolkit: a director's cut, a clean version without subtitles, and subtitle files.

You'll review the rough cut and fine cut, with up to two rounds of amends at each stage.

2 days

Final files are delivered in your preferred formats (e.g. .mp4, .mov), along with up to five still images from the animation for use across presentations and sales materials. We also supply all 2D and edit source files, so future updates - such as label changes, text edits, or shorter cuts - can be made without starting from scratch.

You'll be able to sign-off on the final animation and confirm what file formats you need.